Cannes Lions 2023: Meta Beach

For the fifth year in a row, Meta made a splash at Cannes Lions. The four-day event was a vibrant hub, connecting people, brands, and businesses to dive into Meta's latest technologies. With a packed schedule of programs and unique brand experiences, discussions ranged from the era of AI to boosting creativity.

Some of the highlights included a giant WhatsApp-themed "message in a bottle" sculpture that got everyone talking about the Cannes Lions spirit, and a Ray-Ban Stories demo area where attendees could try out capturing content with RBS glasses. Everything was designed to spark inspiration and show how relevant today’s platforms are, while giving a glimpse into Meta’s future vision.

Impact:

Meta Beach was the place to be at Cannes 2023, drawing in both visitors and the media.